Amethyst’s major attribute is its rich velvety purple or reddish purple hue. Gems that display this color evenly are highly prized.
The finest amethyst color is a strong reddish purple or purple, with no brownish or bronze-colored tints, or any noticeable color zoning when you look at the stone from the top. If the stone becomes too dark in tone, it might look black under dim lighting.
Much of the faceted amethyst in the market is “eye clean,” meaning it lacks any eye-visible inclusions. Gem professionals overlook minor inclusions when the gem is richly colored and otherwise high quality. Often this material is used for cabochons or carvings.
Amethyst is available in a wide variety of fancy shapes, including custom cuts. Most cutting styles are calibrated in standard millimeter sizes for use in jewelry.
Amethyst is a relatively durable stone, that being said it should be worn and store with care. Do not wear your Amethyst Jewelry while engaging in strenuous activity. Store them separately from other jewels to avoid chips and scratches in their own box or bag. It is imperative to limit the amount of direct sunlight the amethyst is exposed to, over time, this can cause it's color to fade. It is recommended to store it in a dark box away, absent of direct light.