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The History of Gold

Gold has an extraordinary heritage with unique qualities, first discovered in its natural state, in streams all over the world. Gold became a part of every human culture. Its brilliance, natural beauty, and luster, and its great malleability and resistance to tarnish made it enjoyable to work with. As an enduring element found naturally in a distinct yellow color, gold is resistant to rust, tarnish, and corrosion. Although gold is very strong, it's also the most malleable of all precious metals.

The Durability of Gold

Gold on its own would be too soft for daily wear, so to build strength and durability it is alloyed with a mixture of metals like silver, copper, nickle, and zinc. The Karatage of the gold denoted by a number followed by a K indicates the purity, or how much of the piece is gold. 18K gold is composed of 75% gold, 18K is 58.3%.


The color of gold is determined by two things: the type of metal alloys included, and the percentage of each metal alloy.

Yellow Gold

Natural gold, and alloys which are color saturated are what give yellow gold pieces its rich shine. The most commonly used alloys are copper with a red hue, and silver featuring a green hue. A precise mix of these metals give this precious metal its signature warmth and luster.

White Gold

Its platinum like hue is part of what makes white gold jewelry so appealing. The gold is combined with metal alloys that are white in nature, and plated with an extremly hard elemet called rhodium. This process results in the stunning white character and luster of white gold.

Rose Gold

The unique pink hue of rose gold jewelry is created by expert use of a copper alloy. The overall percentage of gold used is the same for rose gold as white, and yellow gold. Since copper contains traces of red in its color composition, adding this alloy to gold gives the gold a beautiful pink gold color.

Gold Care

Gold can be affected by harsh chemicals such as cleaning products, and chlorine. We recommend that you remove your jewelry when using these products to prolong its luster. To clean simply use a solution of warm water and detergent free soap with a soft bristled brush. When not worn, store your gold pieces in their own box or bag to protect them. Periodically take your jewelry to your local jeweler for inspection, cleaning, and polish.

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