The History of Platinum
Compared to other precious metals, Platinum is a relatively recent discovery. Europeans learned of platinum when it was discovered by the Spanish in the late sixteenth century. It took two more centuries for scientists to learn how to transform this mysterious metal into the forms represented in modern jewelry. Platinum's cool white sheen beautifully accentuates the sparkle and brilliance of diamonds and gemstones, and it's strength securely holds the stone in place.
Durability and Density
Platinum is one of the strongest and most durable metals, a six inch cube (15.24 cm) of platinum weighs an astounding 169 lbs. One can experince the weight and substantial feel of platinum jewelry simply by holding it. Of the three noble metals (platinum, gold, and silver) platinum has the least metal memory, meaning it is a hard metal that bends readily into shape, once platinum is bent it tends to stay in position The lack of metal memory means that platinum has superior holding power.
Platinum is durable, its density makes it the most secure setting for your diamonds and gemstones. Like other precious metals platinum can be scratched, but when a platinum surface is scratched the sides of the scratch move apart instead of abrading away, breaking , or chipping off. This means that a jeweler can usually polish away the damage and smooth it with little to no weight loss. Maintaing its volume also equates to retaining its value over the years, so that it can be treasured for generations.
Patina and Luster
The patina of Platinum is considered by many to be a unique and desireable attribute. Unlike other metals platinum doesn't wear down, it will over time develop it's own natural patina which is part of its beauty. The ring you buy now will be the same ring on your 50th anniversary.
The Purity of Platinum
The purity of Platinum makes it hypoallergenic and the ideal jewelry choice for those with sensitive skin. Platinum is usally 95% pure compared to 18K (75%) and 14K (58.5%), and is 30 times more rare than gold.
Platinum requires little care, simply soak it in a mild solution of warm soapy water, and gently scrub with a soft bristled brush. You can follow this by buffing it with a clean, soft cloth.