Shinola

Shinola Watches

Shinola Watches

Shinola was conceived with the belief that products should be built to last, and they should be built in America. Shinola men’s and women’s watches are made using U.S. and imported parts, hand-assembled by artisans in Detroit, a city emblematic of American resilience and craftsmanship.

Shinola’s production process combines meticulous hand-assembly with the most advanced technology available to ensure their watches are both beautiful and built to last.

Shinola's watches are designed with a clean and simple style, evoking nostalgia for a bygone era of quality and integrity.

Shinola Watches

Shinola History

An American luxury lifestyle brand, Shinola specializes in watches, bicycles, and leather goods. Founded in 2011, its name is a nod to the former Shinola shoe polish company that operated in the early-20th century. Based in Detroit, Shinola is owned and operated by Bedrock Brands, a privately-owned investment group.

To create its headquarters and watch factory, Shinola transformed 30,000 square feet of raw space into a state-of-the-art watch factory inside the College for Creative Studies. Currently, the factory has the capacity to finish the assembly of 500,000 watches a year. Since the company's founding, it has grown to over 530 people.

Shinola Manufacturing

Shinola Quality

Hand-assembled by artisans in Detroit, Shinola men’s and women’s watches are made using U.S. and imported parts and materials, including Swiss movement and conflict-free diamonds.

Because they source only the best available watch components from around the globe, Shinola rigorously examines their watches at each step of production to ensure every timepiece shipped from their factory operates with flawless precision.

Shinola’s watch teams have undergone extensive training through Ronda AG, Shinola’s Swiss partner, utilizing the latest technologies and expert watchmaking veterans to train Shinola's watch assemblers.

Shinola Partnership

Shinola Authorized Retailer

Shinola has been committed to providing each of its customers with exceptional watches. Taking pride in knowing that every item they select has surpassed the highest quality standards, Shinola selects Authorized Retail partners who also uphold those high standards. Sheiban Jewelers is a Shinola Authorized Retail partner, and they demonstrate incredible brand knowledge, quality, and customer service standards that Shinola holds paramount.