TUDOR is an award-winning Swiss-made watch brand, offering watches with refined aesthetics, proven reliability and unique value for money. The origins of TUDOR date back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point. Renowned for their robustness and affordability, throughout their history TUDOR watches have been the choice of bold adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, 1926, and TUDOR Royal. Since 2015, TUDOR has also offered mechanical Manufacture Calibres with multiple functions and superior performance.
In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. It is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR "Born To Dare" spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life.
One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham’s life journey embodies the daring values that made TUDOR what it is today.
That’s right, TUDOR is now the Official Timekeeper of Inter Miami CF, the global club bringing world-class fútbol to fans locally and worldwide. Born from a daring spirit, the club is now one of the hottest teams in sports within just five seasons.
TUDOR has established a long legacy of competing on the racetrack. TUDOR supported winning teams during the golden era of motorsport, starting with the Tudor Watch Racing Team in the late ‘60s, all the way to the recent IMSA TUDOR United SportsCar Championship. Now, in 2024, TUDOR is returning to the grid once more.
Partnering with cyclist Fabian Cancellara, winner of multiple Olympic and World Championships, TUDOR brings its founding daring spirit to the professional cycling world, charting a course that will impact many aspects of this exciting global sport.
Since 2017, New Zealand’s national rugby team, the legendary All Blacks have been ambassadors for TUDOR and its #BornToDare signature. Rugby is a powerful, uncompromising sport with noble values, a sport for the bold, a true reflection of the spirit that has driven this watchmaking brand since its inception.
Since Winter 2021/2022, TUDOR is partnering with the World Surf League on its two legendary Big Wave Season events, the TUDOR Nazaré Big Wave Challenge in Nazaré, Portugal, and the TUDOR Jaws Big Wave Challenge in Maui, Hawaii.
TUDOR serves as the official timekeeper of the Dakar Rallye, making sure every second is accounted for across every stage.
Musician. Actor. Director. Icon. For over a decade, the ‘King of Asian Pop’ has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him.
Beauden Barrett was elected the world’s best rugby player in both 2016 and 2017. He is only the third rugby player in history to twice receive this distinction. A key player helping the All Blacks to become World Champions in 2015, he is now third on the All Blacks all-time Test points-scoring list.
In 2023, Nic von Rupp rode some of the biggest waves in the history of surfing at Nazaré Beach in his native Portugal. And that’s only his most recent accomplishment. He’s dared to push the boundaries of big wave surfing for years.
Renowned Chinese actor Cheng Yi is one of those daring individuals, and now he’s part of the TUDOR family. He stays true to himself, always pushes the boundaries, and dares to take on the unknown.
TUDOR is proud to be celebrating the spirit of its brand signature “Born To Dare” by joining forces with Sarah Hirini, one of the most well-respected players in international rugby and a long-time advocate for women's sport.
Clément Roseyro didn’t just become a waterman—he was born into it. Hailing from the coastal town of Anglet, France, the ocean has been a major part of his life for as long as he can remember. He started surfing at age six and hasn’t looked back since.
Three-time freediving World Champion Morgan Bourc’his has been teaming up with TUDOR for over a decade on interesting projects, bringing the “Born To Dare” ethos to life in oceans around the globe.
Fabian Cancellara is someone who has always carved his own path. Pushing himself further and further, he would go on to win two Olympic medals, four World Titles, seven Monument Classics, and many other top-tier cycling competitions. For most, this would be enough. But, for Cancellara, it was just the beginning.
Every TUDOR watch is assembled and fully tested to TUDOR’s superior standards and at the brand’s watch Manufacture located in Le Locle, Switzerland. This new state-of-the-art facility, bringing together the know-how of watchmakers with the best in production management and automated testing systems, was completed in 2021 after three years of construction.
In 2015, TUDOR announced its first Manufacture Caliber in its history. A high-performance Caliber of excellent precision and proven robustness, it offers a 70-hour power reserve meaning that a wearer can, for example, take off the watch on Friday evening and put it on again on Monday morning without having to wind it.
TUDOR was first created by Hans Wilsdorf in 1926 to make the best possible watch at the best possible price. Nearly a century later, TUDOR is doing just that – crafting robust and reliable watches at accessible price points.
We value your privacy
On our website, we use services (including from third-party providers) that help us to improve our online presence. The following categories of cookies are used by us and can be managed in the cookie settings. We need your consent before being able to use these services. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting. Your preferences will apply to this website only. You can change your preferences at any time by clearing your browser history/cache or visiting our privacy policy page.
By authorizing third-party services, you allow the placement and the reading of cookies and the use of tracking technologies required to keep our website reliable and secure.
